When to use Funnel Chart
- Vijay Perepa
- Apr 7
- 1 min read
A 𝒇𝒖𝒏𝒏𝒆𝒍 𝒄𝒉𝒂𝒓𝒕 is designed to visually represent data as it moves through various stages of a process, making it ideal for showcasing 𝒑𝒓𝒐𝒈𝒓𝒆𝒔𝒔𝒊𝒐𝒏 𝒐𝒓 𝒅𝒓𝒐𝒑-𝒐𝒇𝒇𝒔—𝒔𝒖𝒄𝒉 as in 𝒔𝒂𝒍𝒆𝒔 𝒑𝒊𝒑𝒆𝒍𝒊𝒏𝒆𝒔, 𝒓𝒆𝒄𝒓𝒖𝒊𝒕𝒎𝒆𝒏𝒕 𝒇𝒖𝒏𝒏𝒆𝒍𝒔, 𝒐𝒓 𝒖𝒔𝒆𝒓 𝒋𝒐𝒖𝒓𝒏𝒆𝒚𝒔 𝒐𝒏 𝒘𝒆𝒃𝒔𝒊𝒕𝒆𝒔.
However, it's often misused in reports as a 𝒔𝒖𝒃𝒔𝒕𝒊𝒕𝒖𝒕𝒆 𝒇𝒐𝒓 𝒂 𝒃𝒂𝒓 𝒄𝒉𝒂𝒓𝒕—for example, using a funnel to display "𝑹𝒆𝒗𝒆𝒏𝒖𝒆 𝒃𝒚 𝑪𝒊𝒕𝒚". This misrepresents the data and can confuse the audience.
𝑼𝒔𝒆 𝒇𝒖𝒏𝒏𝒆𝒍 𝒄𝒉𝒂𝒓𝒕𝒔 𝒐𝒏𝒍𝒚 𝒘𝒉𝒆𝒏 𝒕𝒉𝒆𝒓𝒆'𝒔 𝒂 𝒄𝒍𝒆𝒂𝒓 𝒔𝒆𝒒𝒖𝒆𝒏𝒕𝒊𝒂𝒍 𝒇𝒍𝒐𝒘 𝒐𝒓 𝒄𝒐𝒏𝒗𝒆𝒓𝒔𝒊𝒐𝒏 𝒑𝒂𝒕𝒉.
Curious about how to use a funnel chart the right way? Watch these videos to learn more!👉👉 1) https://youtu.be/Xa2gaXb5AkM?si=MZr2534lhUv458Fc
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